James Frazier is an American entrepreneur, record executive, film producer, director, and actor. He is best known as the founder of Legit Ballin Records with Twista and Fred Taylor. Born in Chicago, IL, he worked in a grocery store and construction with his uncle learning the values of hard work at an early age. He was determined to make away, so with every job he would learn the business and how it was run and would one day apply that to becoming a successful business owner. In 1999, under the leadership of Chicago native James “Whiteboy” Frazier in conjunction with former business partners Carl “Twista” Mitchell and Frederick “Toxic” Taylor, the #1 independent Record Label in the Midwest was created. Under his executive direction, Legit Ballin Records became nationally recognized and respected. His marketing savvy, highly developed strategic thinking ability, respect for inner-city hip-hop culture, as well as, his unique ability to create profitable opportunities helped to catapult the career of Award-Winning Platinum Artist, Twista. He is a life-long student of the music business culture. He has the ability to generate business and merge opportunities with highly sought-after urban culture. James has attracted the attention and earned the respect of both local and major Music Industry movers and shakers throughout the United States. He has worked with Crucial Conflict, Vudu, Bobby Wooten, Deijion, Qwiet Storm, and the Grammy award-winning Hula Malone just to name a few. He has created, refined, and implemented a strategic system of guerilla marketing and grassroots advertising. His leadership ability and attraction power allow him to access the unique, untapped inner-city consumer. Within 18 months, he successfully spearheaded the #1 Startup Label in the Midwest and still holds the #1 spot of units sold for an independent label. He has been recognized as a creative leader on the hip-hop scene.